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2009 Honda Accord  

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How We See Things.

We see the world not as it is, but as it could be.

We see the world through the eyes of dreamers. Because we are a company founded by a dreamer. And we are a company built on dreams.

We see the pursuit of impossible dreams as an empowering force, capable of producing revolutionary ideas. Dreams inspire us to create innovative products that enhance human mobility and benefit society. Honda encourages all of its associates to pursue their dreams. And it's our mission to share these dreams with others and to make them a reality.

We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward. The strength of our company comes from this philosophy — which is based on the visionary principles of our founder, Soichiro Honda.

We see things from a global perspective, always striving to create and produce products of the highest quality at a reasonable price for worldwide customer satisfaction. The power of Honda's dreams will continue to lead to new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility.

We see it as our responsibility to serve humanity through our global commitments to helping protect the environment and enhancing safety in a mobile society. In every endeavor we pursue, we strive to be a company that people all over the world want to exist.

We see a bright future fueled by the Power of Dreams. Can you see it, too?

Honda Strategic Venturing

Honda Strategic Venturing (HSV) is the strategic venture investment arm of the global Honda R&D organization. HSV makes investments in technology venture companies which would create synergy with Honda's long-term R&D strategy.

HSV Mission

Honda's competitive advantage has always come from product innovation supported by strong R&D activities. As a component of Honda R&D, the HSV mission is to identify venture companies with technology of interest to Honda R&D, create new value through venture investment that bridges outside entrepreneurs and our internal R&D, and share with outside entrepreneurs our unique corporate spirit fostered by our founder, Mr. Soichiro Honda: The Power of Dreams.

	Alternative Energy: HSV is seeking novel technology which would improve energy ecosystems from energy generation to consumption such as photovoltaic energy, bio fuel and fuel cell. Advanced Materials: Great technology breakthroughs often come from material innovation. We are looking for advanced material technologies such as nano-material, functional material and structural material.
	Robotics: Our future products would be able to recognize, think and act to increase safety, convenience and comfort. We are interested in advanced robotics technologies that would further our products' intelligence such as sensors, actuators and recognition algorithms.
	Communication: Also, our future products would be able to communicate with many different things: other vehicles, road-side systems, on-board systems, internet servers and, most importantly, our customers. HSV is interested in technologies that would make communication more reliable and efficient.

Besides these technology areas, we are always open to any new ideas to improve our products and/or process. We invest in companies in any stage that have innovative technologies as well as great potential to succeed by collaborating with Honda.